I guess I am naïve to think that big electronic stores like Best Denki always offer price at high mark up price compared to community stores like Jintex Electronics. It is until I checked on the price of Electrolux Blender EBR2601 at Best Denki, Tropicana Mall today. The blender was priced RM 19 cheaper than the one I bought. It was the current promotion going on, I guess. Well, I think the lesson learnt is never assume that big and/or franchise electronic shops always sell at higher mark up price.